We talked briefly on Thursday about the rhetorical value of color in the work of composing a message. Think of “rhetoric” as the many intentional choices of presentation (word, image, sound, and others) we make to shape a message in such a way as to get maximun “control” over the meaning it carries and the response it will receive. As we begin to see how far the notion of “text” and “message” can reach (for example, self as “text”), the attention given to a more purposeful use of rhetoric can begin to make more sense.
Follow this link to Claudia Cortes’s work on color for a look at the meanings with which color invests inself – the meanings at play when color contibutes to the message.
Then, for those with an interest in seeing color “put to work” in fashion, you might enjoy this Cathy Horyn (NYTimes) report on the latest of Paris fashion, “Haute Couture 2006.” How does color contribute here to the composition of message/meaning?
technorati tags: Purdue English 106, rhetoric and color
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